Why internet advertising is so efficient? Advantages of internet advertising

Today the popularity of Internet advertising is growing every day. This growth is understandable and obvious because the advertising on the Internet itself – is still a young field, but it is gaining popularity and interest among companies for which a point of honor is to have a representation in the Internet – a web page and, of course, advertising.

Popularity of Internet advertising

The results of the studies proved that the audience, located on the Internet, includes 2 times more people with higher education than they are for the whole country. In addition, 48% of Internet users have high purchasing power, another 24% – purchasing power above average. In general, the Internet visitors are people aged between 25 to 34 years (44%), and youth from 15 to 24 years (34%). Many of the first group are qualified specialists.
A significant factor of advertising online is its low cost compared with advertising in other media. Another distinguishing feature of Internet advertising is its full informative nature, with other words, clicking on the link, the potential client has the opportunity to receive an unlimited amount of information, moreover, he can leave questions to which will receive answers.

Advantage of Internet Advertising

A great advantage of the immense Internet space is its wide coverage of target audience which can receive advertising, and can be separated in groups (by age, sex), by placing advertising on popular Internet portals for these groups.

Using the Internet, you can completely control the process of the advertising campaign. You can see the number of people who viewed the advertisement, the number of persons interested in the product. Without spending extra time and money, it is possible to receive this information daily, starting with the first day of the launch. Thus, in case of failure, we can immediately react with a replacement of banner, text, and remake the course of the campaign in our favor.

Of course, the most important advantage of Internet advertising for clients is that they can get complete information about products and services without leaving home. It takes less time and effort to find the correct things.

Community networks are less irritable and with great interest to advertising on the Internet, for example, than to television or radio advertising. They are attracted by design or innovative technology used, for example, in banners.

Advertising Campaign

It is needed to move forward and keep the pace with the new technology without wasting time on old-style advertising campaigns, because Internet advertising and services promotion become more mature, efficient, interacting with the customers and bringing in the end profits.

Nowadays, in crisis conditions, many companies began to use Internet advertising, because of its transparency, lower cost and undoubted effectiveness.

The ability to automate the process of an advertising campaign and receive invaluable information is the unique feature of the Internet advertising, which provides the advertiser full and constant feedback and gives him the possibility to respond swiftly on the advertising

blockquote: designmodo.com

5 comments

    • To the asbovd I would add the fooinwllg: 1. Put an ad in the yellow pages: it’s where people look for services such as yours.2. Put an ad on local store notice boards3. Get referrals from clients and send out direct mail pieces. Run a special as an invcentive to get new clients and give a gift to the current client if their friends b uy your services. It keeps current business and generates new revenue .

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  • Add your business’s dltiaes to any local websites that have a local business directory section.Also knock together a basic webpage which describes:- What your business does- Where it’s located- How people requiring your services can get in touchTo this webpage, add a webring code from webring.com and join webrings for your local area that allow local businesses to join the ring.The website will allow you to advertise a hell of a lot more impressively than an old fashioned newspaper advert, and for a hell of a lot less money + people virtually expect to find a website for most businesses these days (it doesn’t have to be a fancy Ebay / Amazon / Walmart.com style affair as long as it let’s potential customers know you exist, what you do, where to find you, etc).Take out a classified advert in the local newspaper with your business name + phone number + the web address too:eg: Deck Cleaning Staining Service: Contact on or visit for more dltiaes .below you’ll find a link for one I did for my Dad’s shop behind his back cos he’s the sort of person when you suggest making a website for a business automatically thinks Amazon.com / Walmart.com style affair, and that it has to be selling something Unique when, as I already said it doesn’t have to be as long as it let’s potential customers know you exist, what you do, where to find you, etc.

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